Complete and hand in your Final Project Report. include:
1. An assessment of the progress made by the organisation in establishing itself in one target country or regional market from first planning its entry strategy until now.
2. An analysis of the cultural, political, and legal environments of the emerging market concerned.
3. An evaluation of the organisation’s strategies: first for international entry, then for organising and structuring its global operations and finally for maintaining competitive advantage in the face of new challenges and changing conditions.
4. Reasoned and evidence-based conclusions about the level of success achieved by the organisation in seizing the opportunities, and overcoming the problems for expanding its international business in the chosen market.