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In no more than one (1) page, you will identify a company or create your own fictional company. Your company must use the focus business strategy, and should include:
· What does the company sell (cannot be cars or beer)?
· Which customers are focused on by this company?
· Human resource management activities affect the company’s employees and/or job applicants. Describe two (2) human resource management activities that are consistent with your business strategy.
Health-Conscious Individuals: Those seeking to maintain a healthy lifestyle through a balanced diet, avoiding processed foods and artificial ingredients.
Human Resource Management Activities:
Two key human resource management activities that align with our focus business strategy are:
Culinary Skills Development: The Crafted Kitchen invests heavily in employee training and development, specifically in culinary skills. We offer a comprehensive program that combines hands-on training with expert mentorship from renowned chefs. This program ensures that all our culinary staff are equipped with the skills and expertise to deliver exceptional quality and consistent flavor in our meals.
Employee Engagement and Empowerment: We foster a culture of employee engagement and empowerment. We encourage creativity and innovation in our kitchen, allowing staff to contribute ideas and participate in menu development and culinary exploration. This fosters a sense of ownership and pride in our product, translating into higher levels of customer satisfaction and product quality.
By focusing on these two human resource activities, we ensure our staff are highly skilled, motivated, and passionate about delivering the highest quality product to our discerning customers. This alignment between our business strategy and our human resource practices is crucial for maintaining our competitive advantage in the gourmet food market.
Company: The Crafted Kitchen
Product: The Crafted Kitchen offers a curated selection of gourmet, ready-to-eat meals, focused on high-quality, locally sourced ingredients and artisanal cooking techniques. Our meals are designed to cater to busy professionals, families, and individuals seeking a delicious and convenient alternative to home-cooked meals without compromising on taste or quality.
Target Customer:
Our ideal customer is a discerning individual or family who values fresh, flavorful, and high-quality food but lacks the time or resources for consistent home-cooked meals. They are health-conscious, appreciate the artisanal touch, and are willing to pay a premium for convenience and quality. Our target customers include:
Busy Professionals: Individuals with demanding careers who prioritize healthy eating but struggle to find time for meal preparation.
Young Families: Parents juggling busy schedules who want to provide nutritious and delicious meals for their families without compromising on quality or convenience.