Competitiveness, examine the industry in which the entity operates. Use any or all of the following resources to
conduct research on the company:
Company website.
Public filings from the Securities and Exchange Commission's Filings & Forms page.
Strayer University's online databases.
The Lexis Advance database.
Other miscellaneous sources. Note: the company's annual report will often provide insights that other
resources may not include.
Write a 4–6 page paper in which you do the following:
Choose the two segments of the general environment that would rank highest in their influence on the
corporation you chose.
Assess how these segments affect the corporation you chose and the industry in which it operates.
Considering the five forces of competition, choose the two that you estimate are the most significant for the
corporation you chose.
Evaluate how well the company has addressed these two forces in the recent past.
With the same two forces in mind, predict what the company might do to improve its ability to address these
forces in the near future.
Assess the external threats affecting this corporation and the opportunities available to the corporation.
Give your opinions on how the corporation should deal with the most serious threat and the greatest
opportunity. Justify your answer