Read this short but informative Forbes article: Experiential Marketing is the Future of Retail:
https://www.forbes.com/sites/jiawertz/2019/09/30/experiential-marketing-is-the-future-of-retail/#579c73483101Questions to answer:
Explain why experiential marketing is important for both "Retailers/Marketers" and "Consumers".
List one brand who you feel leverages in-store experiential marketing well and explain why. Do you not use the brands mentioned in the article.
External source support is always encouraged.
Peer replies are optional.