Etisalat -the blue ocean matrix

Order Description please answer the file upload about ( the blue ocean matrix ) for Etisalat company in UAE to enter to join Malaysia market Etisalat – case study & in-class assignment - answer sheet The background & data Etisalat (Arabic: ????????? [itti?alat], literally "communications"), formally known as Emirates Telecommunications Corp (????? ???????? ?????????) is a multinational UAE based telecommunications services provider, with headquarters in Abu Dhabi, currently operating in 17 countries across Asia, the Middle East and Africa, serving the areas of: United Arab Emirates, Saudi Arabia, Sri Lanka, Morocco, Pakistan, Egypt, Afghanistan, Nigeria, Mauritania, Mali, Gabon, Burkina Faso, Benin, Côte d'Ivoire, Togo, Niger and Central African Republic. Was founded in 1976 as a joint-stock company between International Aeradio Limited, a British Company, and local partners. In 1983 the ownership structure changed – United Arab Emirates government held a 60% share in the company and the remaining 40% were publicly traded. Currently chaired by Eissa Al Suwaidi and Saleh Al Abdooli (UAE operations & Group CEO), is one of the only two telecommunications service provider companies in the country, the other one being Emirates Integrated Telecommunications Company (du). Etisalat’s main products are fixed line and mobile telephony, Internet services and digital television. In addition to its telecommunication service provider and carrier units, Etisalat incorporates a number of additional non-telecom business units under the umbrella of Etisalat Services Holding LLC. These units support the company's operations and even provide services to other operators and organizations in the UAE, namely: training and consultancy services (Etisalat Academy), SIM/smart card manufacturing and payment solutions (Ebtikar), data clearing house services (EDCH), peering/voice and data transit (Emirates Internet Exchange – EMIX), call center (The Contact Centre), cable TV (eVision), facilities management (EFM), as well as submarine cable laying services (eMarine). Etisalat is equally a major investor in Thuraya (34.5%), a satellite geo-mobile communication systems provider. Since 2013 introduced free local and national HD calls across the UAE as well first cloud service in the UAE. As of February 2014, Etisalat is the 13th largest mobile network operator in the world, with a total customer base of more than 167 million. It was named the most powerful company in the United Arab Emirates by Forbes Middle East in 2012. In 31 December 2015, Etisalat reported consolidated revenue of AED 51.7 billion and net profits of AED 8.3 billion. The total market capitalization of the company currently is AED 87.7 billion. Etisalat operates an Internet content filtering system that blocks access to web resources. The web resources are claimed to be controversial or offensive (i.e. sexually explicit content, certain political and religious websites, anonymizers and proxies) or harmful (i.e. numeric IP addresses, known phishing or malicious websites, botnet command servers). There are claims that Etisalat breaks the rules of net neutrality by throttling peer-to-peer, gaming and other types of network traffic in order to reduce the load on its oversubscribed international links. Malaysia PEST analysis Government type: constitutional monarchy note: Malaya (what is now Peninsular Malaysia) formed 31 August 1957; Federation of Malaysia (Malaya, Sabah, Sarawak, and Singapore) formed 9 July 1963 (Singapore left the federation on 9 August 1965); nominally headed by the paramount ruler and a bicameral Parliament consisting of a nonelected upper house and an elected lower house; Peninsular Malaysian states - hereditary rulers in all but Melaka, Penang, Sabah, and Sarawak, where governors are appointed by the Malaysian Government; powers of state governments are limited by the federal constitution; under terms of the federation, Sabah and Sarawak retain certain constitutional prerogatives (e.g., the right to maintain their own immigration controls); Sabah - holds 20 seats in House of Representatives, with foreign affairs, defence, internal security, and other powers delegated to federal government; Sarawak - holds 28 seats in House of Representatives, with foreign affairs, defence, internal security, and other powers delegated to federal government. Economy - overview: Malaysia made a quick economic recovery in 1999 from its worst recession since independence in 1957. GDP grew 5%, responding to a dynamic export sector, which grew over 10% and fiscal stimulus from higher government spending. The large export surplus has enabled the country to build up its already substantial financial reserves, to $31 billion at yearend. This stable macroeconomic environment, in which both inflation and unemployment stand at 3% or less, has made possible the relaxation of most of the capital controls imposed by the government in 1998 to counter the impact of the Asian financial crisis. Government and private forecasters expect Malaysia to continue this trend, predicting GDP to grow another 5% to 6%. While Malaysia's immediate economic horizon looks bright, its long-term prospects are clouded by the lack of reforms in the corporate sector, particularly those dealing with competitiveness and high corporate debt. Ethnic groups: Malay and other indigenous 58%, Chinese 26%, Indian 7%, others 9%. Religions: Islam, Buddhism, Daoism, Hinduism, Christianity, Sikhism; note - in addition, Shamanism is practiced in East Malaysia. Languages: Bahasa Melayu (official), English, Chinese dialects (Cantonese, Mandarin, Hokkien, Hakka, Hainan, Foochow), Tamil, Telugu, Malayalam, Panjabi, Thai; note - in addition, in East Malaysia several indigenous languages are spoken, the largest of which are Iban and Kadazan. Literacy: definition: age 15 and over can read and write total population: 83.5% male: 89.1% female: 78.1%. Telephones: main lines in use: 4.4 million. Telephones - mobile cellular: 2.17 million. Telephone system: international service good domestic: good intercity service provided on Peninsular Malaysia mainly by microwave radio relay; adequate intercity microwave radio relay network between Sabah and Sarawak via Brunei; domestic satellite system with 2 earth stations international: submarine cables to India, Hong Kong, and Singapore; satellite earth stations - 2 Intelsat (1 Indian Ocean and 1 Pacific Ocean). Radio broadcast stations: AM 56, FM 31 (plus 13 repeater stations), shortwave 5, Radios: 9.1 million , Television broadcast stations: 27 (plus 15 high-power repeaters), TV-sets: 3.6 million, Internet Service Providers (ISPs): 8. Merchant marine: total: 361 ships (1,000 GRT or over) totalling 5,000,706 GRT/7,393,915 DWT ships by type: bulk 61, cargo 119, chemical tanker 34, container 55, liquefied gas 19, livestock carrier 1, passenger 2, petroleum tanker 57, refrigerated cargo 1, roll-on/roll-off 6, specialized tanker 1, vehicle carrier 5. Airports: 115. Airports - with paved runways: total: 32 over 3,047 m: 5 2,438 to 3,047 m: 4 1,524 to 2,437 m: 11 914 to 1,523 m: 6 under 914 m: 6.