Identify three examples of ethical violations related to the marketing of a product or service.
Summarize the ethical issue in each example and any consequences that resulted from it.
Discuss which American Marketing Association Ethical Values were violated.
Explain how the ethical issue could have been avoided.
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Ethical Values, Violations and Best Practices
Full Answer Section
Company Specific CSR Issues:
- Consider how the general industry issues might be specific to the company you've chosen. For instance, a clothing retailer might have a specific challenge regarding sustainable sourcing of materials.
- Look for recent news articles or reports that mention the company's CSR practices.
By following this approach, you can build a solid understanding of the CSR landscape for any company.
Sample Answer
Company Description:
- Briefly state the company name and its industry (e.g. tech, retail, automotive).
- Describe the products or services the company offers.
Industry CSR Issues:
- Research common CSR challenges faced by the industry. This could be environmental impact (e.g. manufacturing emissions for tech companies), labor practices (e.g. garment industry), or data privacy (e.g. social media).
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