encouraged to upload your work to your ePortfolio in addition to Waypoint. You can learn more about Folio, the ePortfolio tool used by the University of Arizona Global Campus, by viewing the Folio Quick Start GuideLinks to an external site.. When you submit your assignment to Waypoint, you will paste the link to your Folio page as a comment in Waypoint so your instructor can access your ePortfolio. Refer to the Getting a Link to a Project in FolioLinks to an external site. resource for more details.
In your paper, address the following directives using the headings below:
Under an Executive Summary heading,
Summarize the rational of your plan.
Under an Environmental Analysis heading,
Analyze the environmental situation of your mentor company in the global arena based on economic, trade, social and cultural, political, legal, and regulatory factors.
Under a General Strategy heading,
Explain your segmentation, targeting, and positioning strategy for that line of product in the new region.
Discuss your market entry strategy including export selling and sourcing activities, if any.
For assistance with Level Headings, review the APA Style ElementsLinks to an external site. resource. Review the Writing an Executive SummaryLinks to an external site. resource for tips to help with your assignment.
Under a Specific Plans and Strategies heading,
Explain your competitive advantages strategies to compete against five industry forces.
Formulate the 4Ps:
product and brands
Hint: Refer to your Week 4 Product Branding discussion forum.
price
place
promotion with a special focus on digital media and integrated marketing communication (IMC)
Hint: Refer to your Week 5 Integrated Marketing Communications assignment.
Discuss the company’s CSR and social responsiveness strategies, particularly in the selected region.