Employee customer service training class for all new employees.

Scenario
Imagine that you are a member of the HR department of a small retail company and upper management has asked you to create an employee customer service training class for all new employees.
Requirements

• Justify the use of a needs assessment for your company’s proposed employee customer service training, including an explanation of five ways in which such an assessment would expose any existing performance deficiencies.
• Develop a customer service training implementation plan, including the method of training (for example: presentation, discussion, case study, discovery, role play, simulation, modeling, or on-the-job training).
• Justify a selected training method for customer service training.
• Propose two proven ways an organization can motivate employees who have no interest in attending training sessions.
• Develop a survey to collect specific, targeted feedback from training participants that can be used to improve future training sessions.
o Make sure that your survey is designed as though you were providing it to participants for completion. Include the survey within the body of your paper.
• Support your propositions, assertions, arguments, or conclusions with at least three credible, relevant, and appropriate sources synthesized in a coherent analysis.
o Cite each source on your source list at least one time within your assignment.

The specific course learning outcome associated with this assignment is:
• Propose how to create employee training, including a needs assessment, training methods, motivation, implementation plan, and training assessment in

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Sample Answer

 

 

Justification for a Needs Assessment

A needs assessment is a process of identifying the gaps between the current state of customer service and the desired state. This can be done by surveying customers, employees, and managers. A needs assessment can help to identify any existing performance deficiencies in customer service.

Full Answer Section

 

 

 

  1. Customer surveys: Customer surveys can be used to identify areas where customers are not satisfied with the customer service they receive. For example, a customer survey might find that customers are dissatisfied with the wait time, the knowledge of the employees, or the responsiveness of the company.
  2. Employee surveys: Employee surveys can be used to identify areas where employees feel they need more training or support. For example, an employee survey might find that employees feel they need more training on how to handle difficult customers, or how to resolve customer complaints.
  3. Manager surveys: Manager surveys can be used to identify areas where managers believe there are performance deficiencies in customer service. For example, a manager survey might find that managers believe that employees need more training on how to build relationships with customers, or how to upsell products and services.
  4. Observations: Observations can be used to identify areas where employees are not providing good customer service. For example, an observer might notice that an employee is not smiling or making eye contact with customers, or that they are not answering questions in a helpful and informative way.
  5. Complaints: Complaints can be a valuable source of information about performance deficiencies in customer service. For example, a complaint might indicate that an employee was rude or disrespectful to a customer, or that they did not resolve the customer’s issue to their satisfaction.

Customer Service Training Implementation Plan

The customer service training implementation plan should include the following elements:

  • Training objectives: The training objectives should be specific, measurable, achievable, relevant, and time-bound. For example, one training objective might be to “increase the number of customers who rate the customer service they receive as excellent by 10%.”
  • Training content: The training content should be relevant to the needs of the employees and should be based on the results of the needs assessment. For example, if the needs assessment found that employees need more training on how to handle difficult customers, then the training content should focus on this topic.
  • Training methods: The training methods should be varied and should be appropriate for the content and the learning style of the employees. For example, a combination of lecture, discussion, role-playing, and case studies might be used.
  • Training materials: The training materials should be clear, concise, and easy to understand. They should also be relevant to the training content.
  • Training evaluation: The training should be evaluated to determine its effectiveness. The evaluation should measure whether the training objectives have been met.

Training Method

The selected training method for customer service training should be one that is interactive and engaging. This will help to ensure that the employees are actively involved in the learning process and that they are more likely to retain the information. Some effective training methods for customer service training include:

  • Role-playing: Role-playing allows employees to practice the skills they are learning in a safe and supportive environment.
  • Case studies: Case studies present employees with real-world scenarios that they can use to apply the skills they are learning.
  • Simulations: Simulations allow employees to practice the skills they are learning in a realistic environment.
  • On-the-job training: On-the-job training allows employees to learn the skills they need while they are working.

Motivating Employees Who Have No Interest in Attending Training Sessions

There are two proven ways to motivate employees who have no interest in attending training sessions:

  1. Make the training relevant to their work: The training should be relevant to the employees’ work and should be designed to help them improve their skills and performance.
  2. Make the training interactive and engaging: The training should be interactive and engaging, so that the employees are actively involved in the learning process.

Survey to Collect Feedback

The survey should be designed to collect specific, targeted feedback from training participants that can be used to improve future training sessions. The survey should include questions about the following:

  • The content of the training
  • The training methods
  • The training materials
  • The effectiveness of the training
  • Any suggestions for improvement

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