Discuss, in your own words, the significance of two of the
following concepts (40%) A dictionary definition is not sufficient here; you must
clearly explain the term from a research/methodology perspective. Not WHAT it is, but
HOW and WHY it is important to business research.

1. Data 1.0 (Email) vs. Big Data
2. Research Problem vs. Research Symptom
3. Research as a Business Tool
4. SMART and Dependent/Independent Variables
5. KFC in Indonesia
   Part II: Essay/Case Studies: Answer Two of the following: 30 points each.
   Complete sentences only; to get full credit please address each question and subquestion (60%)
6. Our second class of the year focused on Literature Review. Briefly,
   outline why literature review so important to the overall research
   process. Then, explain how we can apply the concept of literature review
   to our daily lives. Finally, what are some common pitfalls or problems we
   may encounter when gathering research materials?
7. Product or Industrial Design is sometimes a rather interesting
   component of international trade research. Compare and contrast two
   cases in zoom class that consisted of primarily product or industrial design
   research. What did these companies do correct in this research?
   Conversely, what did these companies do wrong in this research?