Read Case 6.2 from page 376 to 391 and write an essay according to the following questions.
What do you(Eli Lilly) do next regarding the Ranbaxy partnership? How would you implement your decision?
What were the compelling reasons for entering the Indian market as they did?
How would you assess the overall performance of the JV? Did it turn out to be a smart investment for Eli Lilly?
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