Economy, technology, demographics, and social values

The Unit 2 Assignment extends the work you did in Unit 1 regarding the competitive and macro environmental factors that impact a business. For this assignment, you will prepare a SWOT analysis using the company and
environmental factors you analyzed in the Unit 1 Assignment. As a reminder, strengths and weaknesses are
derived from an organization's competitive environmental factors (including rivals, new competitors, customers,
substitute services, and suppliers). Opportunities and threats are derived from an organization's macroenvironmental factors include laws and regulations (including the economy, technology, demographics,
and social values).