Economics For The Global Manager
Select a U.S. multinational company, and respond to the following questions:
In terms of currency denomination, describe how the firm prices its revenues and costs.
For multinational enterprises (MNEs) with multiple foreign operations, consider any 2 of those operations and the contribution they are making to the parent firm’s profits.
What means do they use to hedge against exchange rate risk?
Using this information, what do you think would be the effect of increases or decreases in the dollar’s exchange value on the firm’s profitability?
Sample Answer
U.S. Multinational Company: Apple Inc.
Currency Denomination of Revenues and Costs
Apple Inc. prices its revenues and costs in multiple currencies, depending on the country in which the transaction takes place. For example, when Apple sells a product in Japan, the revenue from that sale is denominated in Japanese yen. When Apple purchases inventory from China, the cost of that inventory is denominated in Chinese yuan.