E commerce website

Order Description Focus on Your Ideal Buyer When you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all. Buyers are both Domestic African countries specifically Nigeria and International countries (european) basically facilitating trade between these two continents. The best product descriptions address your ideal buyer directly and personally. You ask and answer questions as if you’re having a conversation with them. You choose the words your ideal buyer uses. You use the word you. Consider how you would speak to your ideal buyer if you were selling your product in store, face-to-face. Now try and incorporate that language into your website so you can have a similar conversation online that resonates more deeply. Entice with Benefits When we sell our own products, we get excited about features and specifications. We live and breathe our company, our website, and our products. The problem is our potential buyers are not as interested in mundane features and specs - they want to know what’s in it for them. That’s why you need to highlight the benefits of each feature. Consider the benefit of each of your features. How does your product make your customers feel happier, healthier, or more productive? Which problems, glitches, and hassle does your product help solve? Don’t sell just a product, sell an experience. Avoid Yeah, Yeah Phrases When we’re stuck for words and don’t know what else to add to our product description, we often add something bland like "excellent product quality". Product details add credibility. Product details sell your product. You can never include too many technical details in your product descriptions. Be specific Justify Using Superlatives Superlatives sound insincere unless you clearly prove why your product is the best, the easiest, or the most advanced. The word patented gives the reader the impression that this is something special. Amazon goes on to quote several percentages to show why the Paperwhite has better contrast and brilliant resolution; and it provides a killer benefit: Even in bright sunlight, Paperwhite delivers clear, crisp text and images with no glare. If your product is really the best, provide specific proof why this is the case. Otherwise, tone your copy down or quote a customer who says your product is the most wonderful they’ve ever used Appeal to Your Readers’ Imagination Scientific research has proven that if people hold a product in their hands, their desire to own it increases. You’re selling online, so your web visitors can’t hold your products. Large, crystal clear pictures or videos can help, but there’s also a copywriting trick to increase desire: let your reader imagine what it would be like to own your product. To practice this copywriting technique start a sentence with the word imagine, and finish your sentence (or paragraph) by explaining how your reader will feel when owning and using your product Cut Through Rational Barriers With Mini-Stories ncluding mini-stories in your product descriptions lowers rational barriers against persuasion techniques. In other words, we forget we’re being sold to. When it comes to telling a story about your products, ask yourself: Who is making the product? What inspired creating the product? What obstacles did you need to overcome to develop the product? How was the product tested? Seduce with Sensory Words Dazzle your readers with vivid product descriptions. Think about words like velvety, smooth, crisp, and bright. Tempt with Social Proof When your web visitors are unsure about which product to purchase, they look for suggestions what to buy. They’re often swayed to buy a product with the highest number of positive reviews. But there are other ways to sneak social proof into your product descriptions Most buyers are attracted to buying something that's popular. When it comes to your website, highlight the products that are customer favorites. Make Your Description Scannable Is your web design encouraging web visitors to read your product descriptions? Packaging your product descriptions with a clear, scannable design makes them easier to read and more appealing to potential customers. Here's some areas to focus on when designing yours: Entice your web visitor with headlines; Use easy-to-scan bullet points; Include plenty of white space; Increase your font size to promote readability