E-business
The overall aim of this research essay is to demonstrate your ability to conceptualise a problem
related to e-business using an appropriate theory and relevant literature by applying them to
practice.
Theory and Literature: You can use the Theories Used in IS Research Wiki
(https://istheory.byu.edu/) which provides visitors with summarised information on theories widely
used in information systems research. You can find a summary for each theory, examples of IS papers
using the theory, and links to related papers and sources. These should be used as a starting point
for your theoretical coverage. You are expected to undertake further reading relevant to the topic
you will be selecting. This will provide you with the necessary background sources to cover the
topic in a comprehensive manner. If you choose this option you should not use the following
theories and models: Theory of Planned Behaviour (TPB), Technology Acceptance Model (TAM/TAM2/TAM3)
or the Unified theory of acceptance and use of technology (UTAUT/UTAUT2). Any other theory may be
used.
Alternatively you may opt to undertake a systematic literature review to cover the relevant to your
chosen issue literature. For more information about how to undertake a systematic review please
refer to Tranfield, D., Denyer, D. and Smart, P. (2003), Towards a Methodology for Developing
Evidence-Informed Management Knowledge by Means of Systematic Review. British Journal of
Management, 14: 207?222. (https://onlinelibrary.wiley.com/doi/10.1111/1467-8551.00375/abstract)
In either case, your references must include academic sources, both books and journal articles,
allowing you to frame the discussion and structure it appropriately.
Research Topics
Any topic related to ebusiness and its various sub-domains (especially emarketing and IS) is a
potential valid option. You will not lose or gain marks for the selection of the topic itself.
During the lectures we will be spending time on brainstorming topics that you may find of interest
for this assignment. Feedback will be provided on them in-class, in small-groups and
electronically.
The list below is a selection of titles from previous cohorts. This will hopefully give you an idea
of range of topics covered.
User acceptance of assistive technologies
Explaining the proliferation of SNS criminology
Targeting health problems with the use of technology via active video gaming
The empowerment of women through online technologies
Applying social network theories to distance learning
The use of online technologies in mental e-healthcare
Ageing and retailing
For instance you may write a research essay on ageing and how online technologies are used for e-
retailing or e-learning purposes by older users. Alternatively, you may want to consider the themes
listed in Microsoft Imagine Cup (more information can be found here: https://www.imaginecup.com):
Ending hunger and poverty
Achieving universal primary education for everyone
Promote gender equality and empower women
Reducing child mortality
Improving maternal health
Combating widespread disease
Ensuring environmental sustainability
Developing a global partnership for development
Structure
The exact structure of your work will depend on the topic and approach. For example, if you are
going to discuss a problem by applying a theory to it, then an indicative structure may be as
follows:
Introduction: setting the stage for the rest of your work, why is this of any importance,
background information to demonstrate its significance
Theory: What is your chosen theory? Why is this a good choice for the topic considered? What are
the main tenets of the theory?
Application of theory to practice, contextualising the main ideas of the theory using your chosen
topic. You should also use relevant literature that has studied this topic (perhas using this
theory) and present the main trends/findings.
Conclusion: What are the main conclusions? Are there any limitations in how the theory covered the
topic in question?
You can refer to the sample assignment for an example of this approach.
If you choose the structured literature review approach, section 2 and 3 will be replaced with
similar discussion on the literature covered and the analysis undertaken.