Drive behind football revenue

What is the drive behind football revenue?

Full Answer Section

  Ticket sales: Ticket sales are another major source of revenue for football teams. In 2022, the average NFL ticket price was $332, and the average team sold 67,593 tickets per game. This means that the average team generated over $22 million in ticket revenue per game.
Merchandising: Football teams also generate revenue from merchandising sales. In 2022, the NFL's official merchandise partner, Nike, sold over $10 billion worth of merchandise. This includes jerseys, hats, t-shirts, and other items.
Corporate sponsorships: Teams can also sell corporate sponsorships, which involve companies paying to have their logos displayed on the field, in the stadium, or on the team's uniforms.

Sample Answer

 

The drive behind football revenue is complex and multifaceted, but it can be broadly divided into three main categories:

  • Broadcast rights: The vast majority of football revenue comes from broadcast rights. In 2022, the NFL signed a $110 billion deal with its broadcast partners, which will pay the league an average of $10 billion per year over the next 11 years. This is more than any other professional sports league in the world.