Topic: 6. Does the way in which societal ageism and the negative stereotyping of older people are manifested in advertising demonstrate that the advertising industry is profoundly ageist?
Order Description
Essay topic – Discuss the standards for and the potential value of Corporate Social Responsibility.

In your answer you should discuss the development of Corporate Social Responsibility (CSR) standards and the role CSR has come to play in the promotional culture of corporations in contemporary capitalist economies. Your essay should also assess the importance of global standards such as the UN Global Compact and the Global Reporting Initiative on the reporting of CSR and how such reporting can impact on the image and reputation of a company. For this question it would be a good idea to illustrate your answer with examples of the promotional or PR value of CSR to a specific company or companies.

I hope you follow the instructions below:

you dont have to write introduction & conclusion .

I hope you make sure that you support your words with some examples of discrimination against adults and its impact.

I hope to make sure the references you will use are cited in the essay .

* I wont you to ues this refrences + other from you put it has to be Academic UK refrences
Carrigan, M., & Szmigin, I. (2003). Regulating ageism in UK advertising: an industry perspective. Marketing Intelligence & Planning, 21(4), 198-204.

Iversen, T. N., Larsen, L., & Solem, P. E. (2009). A conceptual analysis of ageism. Nordic Psychology, 61(3), 4.

Blaikie, A. (1999). Ageing and Popular Culture. Oxford University Press.

Bytheway, B. (2004). Ageism. Open University Press.

Carrigan, M. Szmigin, I. (1999). In pursuit of youth: what’s wrong with the older market? Marketing and Intelligence Planning. 17/5 pp222-230

Estes, C. Biggs, S. Phillipson, C. (2003) Social Theory, Social Policy and Ageing. McGraw-Hill, Open University Press.

Fealy, G. McNamara. Pearl Treacy, M. Lyons, I. (2011) Constructing ageing and age identities: a case study of newspaper discourses. Ageing and Society, FirstView Article : pp 1-18

Kessler, E. Rakoczy, K. Staudinger, U. (2004). The portrayal of older people in prime time television series : the match with gerontological evidence. Ageing & Society 24, 2004, 531–552.

Luo, B., Zhou, K., Jin, E. J., Newman, A., & Liang, J. (2013). Ageism among College Students: A Comparative Study between US and China. Journal of cross-cultural gerontology, 1-15.

Ng, S.H. McCreanor, T.1999. Patterns in discourse about elderly people in New Zealand. Journal of Aging Studies, Volume 13, Number 4, pages 473±489.

Roy, A. Harwood, J. (1997). Underrepresented, positively portrayed: Older adults in television commercials. Journal of Applied Communication Research 25 (1997), pp. 35–56.

Todd, N. (2004). Stereotyping and prejudice against older persons. MIT Press.

Ylänne, V (Ed). (2012). Representing Ageing: Images and Identities. Palgrave.

if you decided to quote then it has to be one or two only and explain it with some evaluation

please make sure no one will have same the essay or nearly same