Activity/Task
Firm One - 'Slow Grow'
We offer lawn-mowing and gardening services. On average, we mow a customer's lawn
once a month - for an average $80 fee (around $1,000 pa.)
However, there are some potential customers who really don't care about their lawn and
garden - it's more of a nuisance for them. Therefore, we have a potential service for them.
It's called the "Slow Grow" lawn service.
Basically, we would only need to visit them once every three months only, and we use
some chemicals that make the lawn a 'bit sick' and remove and long grass. This means
that their lawn won't look so great - but it won't grow well either, which means less
maintenance and less cost for them.
Because we only visit the customer quarterly, the annual cost to them to maintain their
lawn is only $200 – which is a big saving over the $1,000 annual cost of our full service.
Firm Two - 'King and Queen for a day!'
• We send five people to your house for a day to pamper you completely.
Breakfast in bed - facials, nails, massage - gourmet lunch - afternoon nap.
• All while we take care of the kids and tidy your house.
• Ideal for wedding anniversaries, St Valentine's Day and other special occasions.
• Priced at $1,000 - but compared to a weekend away – it’s great value!
FOR FIRM ONE - Slow Grow
1.To what extent does the product meet a market need?
2.If so, would some consumers be 'motivated' enough to actually purchase the product?
- If so, would the target market be large or profitable enough to pursue?
- Therefore, does a viable market exist?
FOR FIRM TWO - King & Queen
- To what extent does the product meet a market need?
- If so, would some consumers be 'motivated' enough to actually purchase the product?
- If so, would the target market be large or profitable enough to pursue?
- Therefore, does a viable market exist?