Dissecting a Global Marketing Strategy

The following competencies align with indicated learning outcomes and each criteria for the assignment aligns to a competency.
Competency 1: Formulate a comprehensive strategic marketing plan. Create a marketing plan. Build and sustain long-term customer relationships. Assess how to identify markets. Competency 3: Elaborate the relevance of the marketing mix in a digitally driven global economy. Assess how to identify markets. Competency 4: Integrate ethical marketing practices into marketing strategies. Build and sustain long-term customer relationships. Assess how to identify markets.