Read each role carefully along with the questions. Then, write one page in the role of the "Director of marketing " and one page as the "Internet advertising salesperson". Add a title page, reference page and use in-text citations to support your statements. Your total paper will be four pages (two pages of content, title page, and reference page).
The Best Way to Reach Boomers
Role: Director of marketing at Shooz Athletic Shoe Company
Sales have been far less than expected as a result of the economy. Shooz brand athletic shoes are targeted to baby boomers; they are flexible and comfortable, yet look cool. They are priced higher than the competition, and it seems to have been suffering at the hands of the promotional efforts of competitors. But the marketing strategy of Shooz is to continue to focus on its niche and be higher priced, despite the sinking economy.
You have a limited advertising budget that has been devoted primarily to television advertising. You are in the process of reviewing the numbers before your next meeting.
Should you be open to new options and ways to increase your business?
What role could a salesperson play in helping you think about different advertising options?
Role: Internet advertising salesperson
You are a salesperson for an advertising company named Online Marketing Concepts. You sell banner ads, e-mail ***
What step in the buying process is the director of marketing currently in?
How might you prepare for this sales call based on what you know?
How will emotions come into play in the purchase of advertising for Shooz?