You are to create a DNVB. Identify it and the products and/or services you would be offering.
- Along with the name, identify the products and/or services you would be offering.
- Explain how this is a DNVB versus just another e-business.
- Describe the channel strategy (e.g. omni-channel, multi-channel, single channel) you think
would be appropriate upon start-up. What about short-to-medium term? - Develop a research plan to determine the viability of your e-business; the target market and
the needs you would be serving. Describe your research methodology including the type of
data you will be after; qualitative, quantitative or both. Explain your rationale for this choice.
How will you collect the data; i.e. assuming it’s all on-line, what tools and/or platforms will you
use?