Digital media and influencers
- Digital media
The objective of this assignment is to identify digital media types or platforms that who would promote
your brand to your target audience in a less obvious way than suggesting a FB page or Instagram
account content.
Choose two digital media types (vehicles) or plaforms
They can be any digital media type or platform. Examples: pre-roll on youtube, hulu, etc.; strategic
online ad placement on a key website that relates to the brand, the category, the audience or maybe
an indirect connection; super funky social media placement, i.e. not simply a random post on a
random social media asset; more–the choice is yours.
Give a media rationale: why each media recommendation works for the brand.
Include a brief description of media platform, (see SRDS via USF Lib, Nielsen, etc.) include audience
reach + approx. media costs in $1000s or CPM based on placement.
List any current advertisers on each media platform. - Influencers
The objective of this assignment is to suggest social media influencers who would be positive
brand ambassadors and/or content creators for your client brand.
Identify 8 influencers on Instagram: Four who specialize in Healthy and/or Smart Living and four
who specialize in Cooking (not baking). These influencers must have a significant amount of
followers, over 5,000. They also must be from at least two countries besides the States.
Screen them for any bad behavior: including bragging (too many selfies (what’s too many?); lowbrow
image including “unfortunate” fashion–too much skin, bad taste or poor style; negative image
(sexism, violence, animal abuse, racism, etc.), vulgarity (language, drug use, gross poses etc.)
Give your rationale for each influencer using this format:
Who they are?
Why did you choose him/her?
What can this person do for the client/brand?
How will this help the client/brand?
Create a deck with: - A title slide for the assignment
- Slides for each media platform: include your rationales on each slide along with media
profile. - Slides for influencer groupings, slide answering influencer vetting questions above. Four
slides for each influencer group, with their names, handles, link to Instagram, follower
count, description of the person and their content and mantra, image of influencer and
recent decent post.