Digital Marketing

Digital Marketing Order Description Digital Marketing 2014/15 Level 6 Communication Protocol: module staff will reply to student questions within a reasonable time but this will normally be within office hours only. Students are advised to check this Handbook and also to see if there are any online announcements or FAQ answers that deal with their enquiry before contacting staff. Contents Contents 1 What this Module is About ...................................................................................................................... 1 2 Module Timetable ....................................................................................................................................... 4 3 Key Resources to Support Learning ..................................................................................................... 5 4 Assessment .................................................................................................................................................... 9 5 4.1 Assessment Summary ....................................................................................................................... 9 4.2 Assessment Details ............................................................................................................................ 9 4.3 Feedback .............................................................................................................................................. 22 Understanding Your Assessment Responsibilities....................................................................... 23 1 What this Module is About Introduction from the Module Leader On behalf of the School of Strategy, Marketing and Communications Team we would like to welcome you to the Digital Marketing module which develops the theories you been introduced to over the last two years. Some of you may be studying at Leeds Beckett for the first time. Alternatively this may be the first marketing module you’ve done for a while. No doubt many of you will be studying degrees with a heavy marketing content. So a large part of the challenge is making Digital Module challenging for everyone. It’ll be hard work and hopefully we’ll also have some fun along the way. This module has been specifically designed to give an insight into the crucially important area of digital marketing. The digital environment is still having a complex and dynamic impact on marketing in the 21st century. As such future managers will need to appreciate a variety of concepts, models and theories concerned with digital marketing such as web 2.0, consumer generated media and ever changing platforms such as social media. So, welcome to the module, we hope you enjoy it! If you need me I can be contacted at [email protected], face to face after each lecture or tutorial or on twitter @neilkelley Thanks, and good luck, 1 Module Aims The module is designed to introduce students to the ways in which digital media can be used for marketing activities and how this is influenced by the contemporary digital environment. It will also enable students to develop a critical understanding of the key aspects of digital marketing in order to identify a range of challenges and opportunities. Finally, students will be able to develop strategic approaches to achieving corporate and marketing aims through digital marketing planning. This will in particular provide students with the contemporary marketing skills required for being a marketing professional in the digital age. Module Learning Outcomes On successful completion of this module, you will be able to… ? ? ? ? critically understand the role of Web 2.0, particularly social media and consumer generated media, within the marketing mix. develop and evaluate a digital marketing plan for an organisation. critically analyse the role of key digital platforms, tool and media. analyse the digital marketing environment and develop strategic and tactical recommendations in order to achieve marketing objectives. Module Learning Activities To help you develop the knowledge and skills required to pass this module, the module team will use a blend of teaching and learning techniques to help you. This module is taught via a weekly lecture and a weekly tutorial. In between these two taught sessions you are expected to undertake your own reading and private study programme. ? Lectures together with directed and online learning activities will introduce key concepts to students as a basis for their further reading and research. ? Student and tutor led tutorials will focus on the application of theory to contemporary examples. ? Tutorials will enrich the scope of the module content; facilitate skills development and encourage independent learning. ? X-stream will be used to enhance the students learning experience using a variety of media to deliver content and interact. 2 ? ? Guest lecturers will be used to offer an insight into how the marketing communications are used in context Continuation of the development of a work-related portfolio Graduate Attributes Developed and Assessed Enterprise - Via exposure to real-life examples through lectures, guest lectures and tutorials through the production of a portfolio of work-related content- assessed via coursework and portfolio Digital Literacy - Though all delivered sessions – Digital content is key within pedagogy and the subject and there are workshops delivered in the IT labs - assessed via coursework Global Outlook - Via exposure to various organisational contexts in a global marketplace - assessed via coursework 3 2 Module Timetable Week Commencing 29th September Lecture Content Tutorial Content Reading/Preparation for The Tutorial The changing landscape An introduction to the module and Twitter Exercise Chapter 1 – Chaffey, D. (2013) Digital Marketing 6th October Implications for digital marketing planning Case Study Exercise Chapter 2 – Chaffey, D. (2013) Digital Marketing 13th October The digital marketing environment Assignment Workshop SOSTAC Chapter 3 – Chaffey, D. (2013) Digital Marketing 20th October Users and/or customers? The complex and dynamic environment Chapter 4 – Chaffey, D. (2013) Digital Marketing Profiling Behaviour Chapter 5 and 6 – Chaffey, D. (2013) Digital Marketing Digital Mix and Media RACE Chapter 7 – Chaffey, D. (2013) Digital Marketing 10th November Content Marketing and UX Building an App Chapter 8 – Chaffey, D. (2013) Digital Marketing 17th November Social Media Assignment Drop-in Chapter 9 and 10 – Chaffey, D. (2013) Digital Marketing Let’s get social Chapter 11 and 12 – Chaffey, D. (2013) Digital Marketing SM, SEM and CRO in practice Work on assignment Measuring and Improving Effectiveness Pulling it all together Work on assignment 15th December Contemporary and Future Issues Assignment Drop-in Session Work on assignment 12th January 2015 Assignment Submission – Monday 12th January 12noon – both online and offline 27th 3rd October November 24th November 1st December 8th December Digital Strategy SEM and CRO The Campaign Plan 4 3 Key Resources to Support Learning It is strongly recommended that you undertake a weekly reading programme based on a selection of the recommended textbooks supplemented by the reading of articles in trade and academic journals. You will also need to refer to a variety of sources when researching and writing your assignment. Your reading and private study will support the lectures and tutorials, help you gain a critical understanding of key concepts and issues, encourage you to apply them in context, and keep you informed of current trends in branding and brand management. The university’s library contains a wide variety of relevant texts, but those in the following list are particularly recommended for this module. The library shelf reference is in brackets at the end of each book reference. Recommended textbooks Chaffey, D. & Ellis-Chadwick, F., (2012) Digital Marketing: Strategy, Implementation and Practice, Pearson Education, Harlow Richardson, N (2010) A Quick Start Guide to Mobile Marketing London: Kogan Page Gosnay, R., Carroll, A. and Richardson, N (2010) A Quick Start Guide to Social Media Marketing London: Kogan Page 5 Additional textbooks Baines and Fill (2013) Essentials of Marketing. Oxford: Oxford University Press Chaffey, D. (2011) E-Business and E-Commerce Management London: FT Prentice Hall Chaffey, D. & Smith, P.R. (2012) E-marketing Excellence: Planning and Optimizing your Digital Marketing (3rd Ed), Routledge: Oxon Fill, C. (2013) Marketing Communications: Brands, Experiences and Participation (6th Ed.) London: Pearson Gosnay, R. and Richardson, N. (2008) Develop Your Marketing Skills London: Kogan Page Kotler P., Armstrong, G.,Wong, V. and Saunders, J. (2008). Principles of Marketing (5th European Ed.) London: FT Prentice Hall Li, C. and Bernhoff, J. (2011) Groundswell: Winning in a World Transformed by Social Technologies Boston: Harvard Business Review Press Piercy, N. F. (2009) Market-Led Strategic Change: Transforming the Process of Going to Market (4th Ed) Butterworth Heinemann Qualman, E. (2011) Socialnomics: How Social Media Transforms the Way We Live and Do Business New Jersey: John Wiley and Sons Ryan, D. and Jones, C. (2009) Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation London: Kogan Page Strauss, J & Frost, R. (2011) E-Marketing (6th Ed.) London: Pearson Academic Journals The library subscribes to a wide range of academic journals. They are accessible as both printed and electronic copies and can be searched via online databases. See Library Online, subject index (business) and also journal index (a-z). Academic journals contain articles written by lecturers, professors and other academic researchers. They are usually about recent research that has been conducted, or they discuss and debate contemporary issues. The reading of academic journal articles is essential for this module. Each lecture will reference relevant articles, and you should also do your own research within the academic journal databases. It is essential, therefore, that you are able to use the databases available through Library Online to locate articles that discuss particular theories and concepts. If you are not fully conversant with how to search for academic articles online, talk to the library staff – they are only too willing to help. There are also leaflets available in the library to help you make the most of the resources available. 6 EBSCO (Business Source Premier) and Emerald are the two online databases which will yield a large quantity of useful academic journal articles. The following journals contain articles relevant to this module, but this list is by no means exclusive. You may also wish to use the Resource section of Library Online and access the Database which has useful such as Mintel, Marketline Advantage and Brad Insight. Trade Journals Trade journals are published for people who work in a particular industry. There are several UK magazines aimed at the marketing and advertising industries. They provide coverage of current issues and information about current activities being undertaken by a wide range of organisations. The UK trade journals listed below are available in the library. They can also be searched online via Library Online. Campaign Brand Republic Marketing Marketing Week Web Content There is some fantastic, credible content available online – and as this area of marketing is so dynamic the internet is a great place to go to keep up-to-date! SmartInsights.com …Share actionable digital marketing advice from our community, Dr Dave Chaffey and team of expert commentators. Daily updates and advice on what matters. blog.hubspot.com …HubSpot's marketing blog – attracting over 1.4 million readers monthly – covers everything you need to know to master inbound marketing. Econsultancy.com/uk …Market research, guides and training on digital marketing. Includes advice on internet marketing strategy and best practice and a digital marketing jobs board. theidm.com/blog/ The Institute of Direct Marketing provides updates and advice on the main digital marketing platforms 7 mmaglobal.com/ The MMA is the premier global non-profit trade association representing all players in the mobile marketing industry. ted.com/talks TED Talks on riveting ideas: Technology, Entertainment, Design and so much more. techcrunch.com TechCrunch is a group-edited blog about technology start-ups, particularly the Web 2.0 sector. engadget.com Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Mashable.com Mashable covers the top social media news on topics like Facebook, YouTube, Gmail, Twitter, Amazon, Pinterest and More. All disabled students requiring additional support or alternative arrangements must declare and provide evidence of their disability to the Disability and Advice Team as early as possible: https://www.leedsmet.ac.uk/studenthub/disability-services.htm. 8 4 Assessment 4.1 Assessment Summary Assessment Method: Weighting: Assessment date: Feedback Method: Feedback date: Developing a Mobile Application 25% 12th January 2015 Written and Audio 9th February 2015 Digital Marketing Plan 75% 12th January 2015 Written and Audio 9th February 2015 Reassessment Method: Weighting: Assessment date: Feedback Method: Feedback date: Developing a Mobile Application 25% 2nd April 2015 Written and Audio 28th April 2015 Digital Marketing Plan 75% 2nd April 2015 Written and Audio 28th April 2015 4.2 Assessment Details Module Title Digital Marketing Component 1: Developing a Mobile App Component 2: Digital Marketing Plan Individual/Group Individual Assessment Title Weighting Latest Hand in Date Component 1: 25% Component 2: 75% 12noon 12th January 2015 ? Learning Outcomes Assessed ? ? ? Be able to critically understand the interactive nature of Web 2.0, particularly social media and consumer generated media within the marketing mix. Be able to develop and evaluate a digital marketing plan (or elements therein) for an organisation. Be able to critically analyse the role of key digital platforms, tools and media. Be able to analyse the digital marketing environment and develop strategic and tactical recommendations in order to achieve marketing objectives. 9 Student Instructions for Submission of Coursework This module requires you to submit your work on-line and also hand in a paper copy of that work. You MUST submit your work through the VLE using the link set up by the tutor. Receipt of your work will be recorded. Your "Turnitin assignments" in the VLE can be set up so that you can check your assignment yourself as you submit it. This checking is done by creating an "Originality Report". If this report shows that there are some problems with your work, such as un-cited quotations, you should be able to make corrections and re-submit the work again before the due date. You MUST ALSO submit a paper copy of the work with a completed Assignment Submission Form attached. The copy of the work and assignment form should be placed in the relevant assessment post-box. Please note: Tutors will follow up any suspected plagiarism and unfair practice found after the submission date as per University policy. Late penalties will apply as per University regulations. Particular Instructions to Students: Please read carefully the assessment and marking criteria overleaf: PLEASE NOTE – THE ASSESSMENT IS STILL IN PROVISIONAL FORMAT AWAITING SIGN OFF FROM THE EXTERNAL EXAMINER. IT IS NOT EXPECTED TO CHANGE BUT PLEASE BE AWARE THERE MAY BE SMALL CHANGES THAT WILL BE COMMUNICATED IMMEDIATELY. 10 Leeds Beckett University Faculty of Business & Law Module Title: Digital Interactive Marketing (H6) Title of Assessment: Component 1: Developing a Mobile Application Component 2: Digital Marketing Plan Course: Core: BA (Hons) Marketing BA (Hons) Marketing & Advertising Management Other Business Streams Deadline Date For Submission By Students: Component 1: Developing a Mobile Application 12 noon 12th January 2015 Component 2: Digital Marketing Plan 12 noon 12th January 2015 Submission Location: Both Hard Copy… FBL Level 1 Reception Or Nominated Room …and Soft Copy… Turnitin Platform On Xstream Assessor(s): Neil Kelley Anderson Lima ---------------------------------------------------------------------------------------------------------- There are two assessment components for this module. Each assessment is marked out of 100 and then contributes 25% and 75% towards the overall module mark. All students must submit for all assessed components. There are resits for all components should any student not achieve a pass mark in any of the work. 11 Component 1: Developing a mobile application (25%) In your role as Digital Marketing Consultant, you have been asked to develop an app in order to investigate the processes involved in planning, design and production. The app should be designed to deliver content that is of value to a relevant customer segment determined by yourself. PART A – Building the app You are required to: ? design and build an app which delivers value through content marketing for a relevant customer segment, for ONE of the following subject areas: o o o o ? bands and/or musicians outdoor pursuits studying at University fashion submit screen shots of your app. Number of screen shots: ten maximum PART B – Briefing Paper Following the development of the app, you have been asked to produce a briefing paper, which describes the procedure and activities involved in developing an app, as well as considering the app as a marketing communications tool. Produce a briefing paper that: ? ? ? describes how the content within the app delivers value for the customer segment outlines the procedures followed in order to build the app so that it would be accepted by the mobile platform of your choice (ie, iOS, Android or Windows) recommends key metrics and techniques that can be used to measure the effectiveness of the app. Maximum word count: 1,000 (+/- 10%) 12 Component 2: Digital Marketing Plan (75%) In your role as a digital marketing consultant you have been asked to develop a digital marketing plan for a new client of your choosing. The client currently has a UK online presence and is now looking for practical suggestions as to how they can plan their digital growth in the UK for the next 12 months. They are looking to acquire new customers to their digital platforms, retain existing digital customers as well as raising awareness of their product. They have asked you, as a digital marketing consultant, to produce a digital marketing plan that will provide justified recommendations as to how they can achieve this. You should produce a digital marketing plan that considers the potential contribution of digital marketing concepts and activities to the future success of the organization and their digital presence in the UK. The digital marketing plan and report are to be presented in a format appropriate for the Marketing Director. You may select one company, brand and/or product from to focus your digital marketing plan upon… Bagel Nash is a British chain of bagel fast food restaurants. They were founded in 1987 in Leeds, West Yorkshire. The company run 14 coffee shop/bagel bars: six in Leeds, one in Huddersfield, Derby, Nottingham and Hull, and two in Manchester and York. They wish to develop a digital marketing plan for their fast food chain. Simon on the Streets offers street-based support for those in need. Their team work across Leeds, Huddersfield and Bradford providing front-line emotional and practical support for those who need it. Their role in the community is to offer individual support to those who are homeless; at risk of becoming homeless; those with behavioural and mental health issues; and those who are struggling with an addiction. Nutella is the brand name of a hazelnut chocolate spread. Manufactured by the Italian company Ferrero, it was introduced to the market in 1964. From Australia to the United States, Nutella is enjoyed at breakfast everywhere. Its success has endured more than 40 years and has spread to over 150 countries around the world. 13 Polaroid is best known for being a camera company but it has been dabbling in mobile devices, even a smartwatch, of late. Its Socialmatic camera takes it back to its photography roots but with a very peculiar twist: this Android-powered camera lets you print out photos on the spot. At a touch of a button, you can instantly print out a 2x3-inch full-color sticker-based photo. 14 Assignment: Digital Marketing Plan (75% of module mark) Produce an individually written digital marketing plan of 3,500 words (+/- 10% excluding bibliography and appendices) that adheres to ALL of the requirements of this assignment brief within the context of your chosen organisation. Appendix Context Analysis An overview of the key external and internal environmental factors relevant to digital marketing and your chosen organisation. Please Note: This section should be no more than four pages in length and submitted as an appendix. Plan Summary of Context Analysis The key findings from your context analysis should be presented here. Digital Marketing Objectives Linked to the key findings your objectives should provide the direction for the plan. Digital Strategy Recommendation of the appropriate strategy to achieve objectives. Digital Marketing Mix The recommendation and justification of a coordinated digital marketing mix (tactics) to achieve the strategy and objectives. Implementation Plan A 6 month plan detailing when the tactics will be employed and a realistic budget outlining how much they will cost. Control and Measurement A set of recommended metrics/measures so that the performance of the plan can be assessed. Please note: This plan is being produced for Senior Management and therefore the use of business language and a relevant structure is vital. Maximum word count: 3,500 (+/- 10%) not including appendices and bibliography. 15 Course Title: BA Marketing, BA Marketing and Advertising Management, PR, Business and Management courses. Module Title: Digital Marketing Level: 6 Assessment Title: Component 1: Developing a Mobile Application Weighted: 25% Criteria and Weighting 100-70 69-60 59-50 49-40 39-30 29-15 14-0 App design (35%): The app and its purpose are well defined through its content, clearly linked to context and audience, and show creativity and insight. The app and its purpose are defined through its content, clearly linked to context and audience, and there is some simplistic creativity and insight. The app and its purpose has some definition through content, there are some links to context and audience, but little creativity and insight. The app and its purpose has some basic definition through content, with limited link to context and audience, and limited creativity and insight. The app and its purpose is not clear and not linked to its content or audience, with no relevant creativity and insight. The app struggles to demonstrate its purpose through its content and offers no relevance to the audience, with no creativity and insight. The app fails to demonstrate its purpose through its content and there is no consideration of audience, and there is evidence of creativity or insight. The values described are highly relevant, linked to context and linked to the customer segment, contemporary insight and relevant theoretical The values described are relevant, have some contextualisation and are linked to the customer segment., contemporary insight and relevant The values are considered in context and there are some links to the customer segment, context and relevant theoretical frameworks and concepts. The values are considered in context and there are some basic links to the customer segment, context and relevant theoretical frameworks and The values described are minimal, lack relevance and there is no evidence of any relevant theory. The described values are poor, irrelevant and there is no evidence of any relevant theory. The focus on values and a customer segment are omitted, or contain serious flaws and errors. Design and build an app which delivers value through content for a relevant customer segment Mark Range Description of value (20%): Description as to how the content within the app delivers value to the chosen customer segment 16 frameworks and concepts. theoretical frameworks and concepts. concepts. Mark Range Outline of procedures (20%): Outline of the procedures followed for Outline the procedures development and followed in order to publishing are develop and build the clear, app so that it is accepted demonstrate by the mobile platform. focused relevance, contemporary insight and theoretical consideration. Outline of the procedures followed for development and publishing are clear and well defined, relate the context, and show some creativity and insight. Outline of the procedures followed for development and publishing are defined and stated, and relate to the context. Outline of the procedures followed for development and publishing lack detail but evidence some link with the context. Outline of the procedures followed for development and publishing are minimal, lack focus or are omitted. Outline of the procedures followed for development and publishing are poor, lack any focus or are omitted. Outline of the procedures followed for development and publishing are omitted, or contain serious flaws and errors. Recommendations for measurement are clear and well defined, relate directly to the review and analysis, and show some creativity Recommendations for measurement are defined and stated, and relate to the review and analysis. Recommendatio ns for measurement lack detail but evidence some link with the review and analysis. Recommendati ons for measurement are minimal, lack focus or are omitted. Recommendatio ns for measurement are poor, lack focus on relevant theory and practice. Recommendations for measurement are omitted, or contain serious flaws and errors. Mark Range Recommendations for Measurement (20%) Recommendations for key metrics and techniques that can be used to measure the effectiveness of the app. Recommendations for measurement intelligently link to the content of the app and the audience, demonstrating excellent relevance, 17 contemporary insight and theoretical justification. and insight. Presentation and writing is of a high standard with correct referencing and very effective use of appendices. Presentation and writing is of a good standard with correct referencing and effective use of appendices. Mark Range Plan writing and presentation (5%): Format, structure and presentation of a briefing paper that is free of spelling, grammar and punctuation errors. Apply the rules of Harvard Referencing correctly. Use appendices effectively Presentation and writing is of a reasonable standard with adequate referencing and use of appendices. Presentation and writing is of a basic standard. Referencing has been attempted but is inaccurate. Presentation and writing is weak with inadequate referencing Presentation and writing is poor with issues in relation to referencing Presentation and writing is very poor. Referencing is omitted or contains serious errors and omissions. Mark Range 18 Course Title: BA Marketing, BA Marketing and Advertising Management, PR, Business and Management courses. Module Title: Digital Marketing Level: 6 Assessment Title: Component 2: Digital Marketing Plan Weighted: 75% Criteria and Weighting 100-70 69-60 59-50 49-40 39-30 29-15 14-0 Introduction (5%): Explanation intelligently summarises the rationale behind the issue or opportunity in context. Explanation summarises the rationale behind the issue or opportunity in context. Explanation offers some relevant summary of the rationale behind the issue or opportunity in context. Explanation offers a basic summary of the rationale behind the issue or opportunity in context. Explanation fails to clearly summarise the rationale behind the issue or opportunity in context. Explanation fails to summarise the rationale behind the issue or the opportunity. Explanation fails to offer any rationale behind the issue or opportunity in context. Findings are highly relevant, linked to context and linked to contemporary insight and relevant theoretical frameworks and concepts. Findings are relevant, have some contextualisation and are linked to contemporary insight and relevant theoretical frameworks and concepts. Findings are considered in context and there are some links to context and relevant theoretical frameworks and concepts. Findings are considered in context and there are some links to context and relevant theoretical frameworks and concepts. Identified key findings are minimal, lack relevance and there is no evidence of any relevant theory. Identified findings are poor, irrelevant and there is no evidence of any relevant theory. Findings and analysis are omitted, or contain serious flaws and errors. Provide a suitable explanation of the issue or opportunity presented with reference to your chosen organisation. Mark Range Findings and analysis (30%): Overview of the key findings from the context analysis (Macro, Micro and Internal) provided in the appendices. Use secondary data from reliable sources. 19 Mark Range Outline of potential objectives, strategy, tactics, implementation and control (60%): Relevant recommendations for objectives, strategy, tactics, implementing, budgeting and controlling within the DIM plan for the next 612months. Outline of the potential plan for objectives, strategy and tactics intelligently follow on from the context and demonstrate excellent relevance, contemporary insight and theoretical justification. Outline of the potential plan for objectives, strategy and tactics are clear and well defined, relate the context, and show some creativity and insight. Outline of the potential plan for objectives, strategy and tactics are defined and stated, and relate to the context. Outline of the potential plan for objectives, strategy and tactics lack detail but evidence some link with the context. Outline of the potential plan for objectives, strategy and tactics are minimal, lack focus or are omitted. Outline of the potential plan for objectives, strategy and tactics are poor, lack any focus or are omitted. Outline of the potential plan for objectives, strategy and tactics are omitted, or contain serious flaws and errors. Presentation and writing is of a high standard with correct referencing and very effective use of appendices. Presentation and writing is of a good standard with correct referencing and effective use of appendices. Presentation and writing is of a reasonable standard with adequate referencing and use of appendices. Presentation and writing is of a basic standard. Referencing has been attempted but is inaccurate. Presentation and writing is weak with inadequate referencing Presentation and writing is poor with issues in relation to referencing Presentation and writing is very poor. Referencing is omitted or contains serious errors and omissions. Mark Range Plan writing and presentation (5%): Format, structure and present a DIM plan that is free of spelling, grammar and punctuation errors. Apply the rules of Harvard Referencing correctly. Use 20 appendices effectively Mark Range 21 4.3 Feedback A mid module review will be timetabled into your module by Week 7. This is an opportunity to iron out modular issues rapidly early on in the module. In addition, you will have the opportunity to feed back formally at the end of your module. These comments will be reviewed by your course leader and course team and some may be considered at your annual course enhancement meeting. Your Student Representative will attend this and take your views to this meeting for discussion. FEEDBACK Date feedback will be available: Mobile App: 4 working weeks after submission (9th February 2015) Digital Marketing Plan: 4 working weeks after submission (9th February 2015) Date provisional mark will be available: Mobile App: 4 working weeks after submission (9th February 2015) Digital Marketing Plan: 4 working weeks after submission (9th February 2015) How provisional marks will be returned to you: Mobile App: via MyBeckett Date individual feedback will be available: Mobile App: 4 working weeks after submission Digital Marketing Plan: via MyBeckett (9th February 2015) Digital Marketing Plan: 4 working weeks after submission (9th February 2015) How individual feedback will be returned to you: Mobile App: written on assessed assignment, which is available to collect from Course Admin office or via Turnitin audio feedback which can be accessed online (tutor dependent). Digital Marketing Plan: written on assessed assignment, which is available to collect from Course Admin office or via Turnitin audio feedback which can be accessed online (tutor dependent). 22 5 Understanding Your Assessment Responsibilities Mitigation and Extenuating Circumstances If you are experiencing problems which are adversely affecting your ability to study (called 'extenuating circumstances'), then you can apply for mitigation. You can find full details of how to apply for mitigation at: http://www.leedsmet.ac.uk/studenthub/mitigation.htm. The University operates a fit to sit / fit to submit approach to extenuating circumstances which means students who take their assessment are declaring themselves fit to do so. Late Submission Without any form of extenuating circumstances, standard penalties apply for late submission of assessed work. These range from 5% to 100% of the possible total mark, depending on the number of days late. Full details (section C1.5.7) of the penalties for late submission of course work are available at http://www.leedsmet.ac.uk/about/academic-regulations.htm (see C1). Cheating, Plagiarism and Other Forms of Unfair Practice Academic misconduct occurs when you yourself have not done the work that you submit. It may include cheating, plagiarism, self-plagiarism, collusion and other forms of unfair practice. What is and what is not permitted is clearly explained in The Little Book of Cheating, Plagiarism and Unfair Practice which is available to view at: http://www.leedsmet.ac.uk/studenthub/plagiarism.htm. The serious consequences of plagiarism and other types of unfair practice are detailed in section C9 of the Academic Regulations at http://www.leedsmet.ac.uk/about/academic-regulations.htm. 23 PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT :)