Developing A Marketing Strategy
Select an organization, analyze the market for the organization’s product/service, analyze the organization’s current marketing strategy, and justify recommendations for the marketing strategy to make the organization more effective.
To assist you in planning for the course project, the following table provides a high-level overview of the project deliverables during the course.
Organization: Apple Inc.
- Industry: Consumer electronics
- Products: Smartphones, tablets, computers, wearables, and other consumer electronics
- Target market: High-end consumers