Detailed message to persuade your boss to invest capital resources to develop the product or service for sale

Full Answer Section

Market Opportunity:

[Explain the market opportunity for the product/service. Highlight any market research or data to support the demand.]

Competitive Advantage:

[Explain how this product/service stands out from the competition. What unique features or benefits does it offer?]

Return on Investment (ROI):

[Present a preliminary ROI analysis (if available). Estimate the development costs, projected sales figures, and potential profit margins.]

Next Steps:

I've attached a more detailed proposal outlining the development plan and timeline. I'd be happy to discuss this further and answer any questions you may have.

Thank you for your time and consideration.

Sincerely,

[Your Name]

What to do if Sales Fall Short:

• Analyze the Reasons: Conduct market research to understand why sales are lower than expected. Are there pricing issues, marketing gaps, or competitor strategies that need to be addressed?
• Refine the Product/Service: Based on the analysis, consider making adjustments to the product/service features or marketing approach.
• Focus on Customer Acquisition: Implement targeted marketing campaigns to reach the ideal customer base.
• Re-evaluate Pricing: Analyze competitor pricing and adjust yours accordingly to remain competitive.
• Consider Alternative Sales Channels: Explore new channels for selling the product/service, such as online platforms or partnerships.

Channel Selection:

Email is the most appropriate channel for this message because:

• It allows for a detailed explanation of the proposal with attached documents.
• It provides a professional tone for a business proposition.
• It allows your boss to review the information at their convenience and respond when they have time.

Part II: Guiding a PowerPoint Presentation

1. The Electronic Slide Presentation:

• Content: Focus on clear, concise messaging. Use bullet points, visuals, and data to support your points. Limit text per slide and ensure readability.
• Flow: Structure the presentation for a logical flow of information. Start with an introduction, explain the main points, and conclude with a call to action. Use transitions smoothly between slides.
• Visuals: Incorporate high-quality, relevant images, charts, and graphs to enhance understanding and engagement. Avoid clipart and overusing animations.
• Branding: Maintain consistent branding throughout the presentation by using the company logo, color scheme, and fonts.

2. Use of White Space:

White space is the empty space between elements on a slide. Effective use of white space improves readability, creates visual hierarchy, and directs the audience's attention to key information.

• Avoid Clutter: Don't overload slides with text and visuals. Leave enough white space to create breathing room and prevent overwhelming the audience.
• Balance: Use white space strategically to visually group related content and separate distinct sections.
• Emphasis: Employ white space to highlight important information like titles, key data points, or visuals that need to stand out.

By following these guidelines, your friend/colleague can create a compelling and visually appealing PowerPoint presentation.

Sample Answer

Part I: Persuading Your Boss

Subject: Proposal: Investment in [Product/Service Name] Development

Dear [Boss's name],

This email proposes investing capital resources in developing [Product/Service Name] for sale. I believe this product/service has the potential to significantly benefit our company by [Explain the benefits - increased revenue, market share, brand recognition, etc.].