Designing A Health Campaign

Imagine that you are trying to reach a specific population about a health topic and are
creating a health campaign directed toward them.
Once you have your health topic, brainstorm why this is important for your target
population to know about and how it specifically impacts them. Consider what
specifically you would like for them to be educated about regarding this topic. For
example, “eating healthy” could mean many things. What specifically about “eating
healthy” would be helpful for them to know?
You will need to find 3 academic sources that relate to your topic and include at least 2
of them in your final campaign document.
You also need to apply one of the behavioral change models (Social Ecological Model
for Public Health / Behavioral Change Models) to assess the causes of your health
problem and discuss how your interventions address your health problem.
Think about the following as you design your campaign:
● Decide exactly who is your target audience (for example young people ages
8-10 living in the Bay Area, or women of color over 40 living in the Excelsior
district, or Mills College students who are enrolled in their first semester of
college).
● Apply one of the behavioral change models found in Module 1. Talk about
how your campaign assesses the fundamental causes of your health problem
and what interventions have you developed to address these problems in
your campaign. Be specific.
● Design a short slogan to promote positive and healthy messages related to
your topic.
● Include some images that relate to your health campaign. (You may create
these or use existing images).
● Decide how you will convey this message (TV, magazine, app, social media,
etc.) Of course, you will not really be doing this campaign, but imagining that
you were, what media outlet would you use and why.