Design Concept Of Design Thinking

Design Concept Of Design Thinking Task: 1. Complete a thoroughly researched essay defining the concept of design thinking. (Include) -structure your work under heading and sub heading -Evidence of your knowledge and engagement of Design thinking issues Introduction: -Introduce your work -Explanation of how your examples are linked in some way (using the same professional area of business eg. technology examples) -My Own definition of Design thinking (write your own definition of design thinking) -Examples of design thinking in business world (VERY IMPORTANT!!!!) -Evaluation of Design Thinking impact on business strategy in a global context -Evidence of your engagement and knowledge of issues Example 1 - Jurong general Hospital, Singapore (Design: Ong& Ong and Som Design) Example 2- Here East, London's Queen Elizabeth Olympic park Example 3- Campbell's Soup Can, Design: Andy Warhol Example 4- Nike Air Jordan shoes - Design: Tinker Hatfiled In Addition: Show understanding of Design thinking concepts such as : The Knowledge funnel: Mystery, heuristic and Algorithm Understand - Observe- point of view - Ideate - Prototype - test Key Reading (important) : Martin, R. (2009). The Design of Business: Why Design Thinking is the Next Competitive Advantage. Harvard Business Press Indicative text and web site: Brown, T. (2009). Change by design: How Design Thinking Transforms Organizations and Inspires Innovation. Harper Business Lockwood, T. (2009). Design Thinking: Integrated Innovation, Customer Experience, and Brand Value. Allworth Press Brown, T. (2009). Tim Brown urges designers to think big. (URL: https://www.ted.com/talks/tim_brown_urges_designers_to_think_big.html)