Data Types and Measurement Assignment
Order Description
Employers often define metrics to measure productivity or effectiveness in the workplace. Examples
include the number of patient appointments, total expenses, customer wait time, etc. Answer the
following questions using complete sentences based on your current place of employment or a
previous employer. Look at the sample assignment (attached) to get an idea of the expectations for
your responses.
USE THIS RESPONSE FOR QUESTION #1
• Identify three activity or productivity metrics from your workplace. They can be your own
responsibilities or those of your whole department. (3 points)
When I was a Marketing Consultant (outside sales) for XYZ a printed advertising company, our
department tracked the following three productivity metrics:
1) Number of calls and appointments made, as well as call plan completion.
2) New customer acquisition, customer retention.
3) Revenue growth, profit margin.
• Classify the data you would need to collect to measure your results. For each metric, state
whether the data would be qualitative or quantitative. If quantitative, state whether the data
would be discreet or continuous. (4 points)
• Specify the Level of Measurement of the data collected. (3 points)
• Pick one of the metrics you identified in step one and discuss how you did, or could, measure the
data. (2 points)
• Identify any potential sources of error in the measurement process. Classify each source of error
as either random or systematic. (3 points)
• Identify one way to reduce or eliminate the measurement errors. (2 points)
Reference Link:
https://www.inc.com/tom-searcy/sales-metrics-that-you-should-be-focusing-on.html