Data Science Ethical Considerations

Read the following article:
Saltz, J.S., Dewar, N. Data science ethical considerations: a systematic literature review and proposed project
framework.Ethics Inf Technol 21,197–208 (2019). (Links to an external site.) (Links to an external site.)
Discussion
The article discusses several ethical considerations.
Which one do you believe is the most important?
What can we do as individuals to mitigate the ethical concerns?
What can we do as a society to mitigate the ethical concerns?