Write unique/original thesis. (Plagiarism close to 0) Live conversation before is appreciated.
Thesis is strategic/managerial point of view of the problem rather than technical solution.
Thesis also has been thought through and major preparation was already done. The work may be extended by additional literature. Principal is available for
discussion and clarifications if needed. (1 month deadline)
Provided by the original author:
List of read & underlined/skimmed through papers. (pdf files)
Document with some comments for literature. (Word file)
Developed thesis structure. (Subject only to minor corrections) (Word file)
Developed Framework. (Subject to some corrections) (Excel file)
Criteria:
Thesis work excluding: Abstract, Table of contents, References, Bibliography, Annexes.
Materials/drafts in progress shall be sent as they are written on regular basis. (These may contain non-substantial errors/mistakes. Drafts needed to avoid
any misunderstandings)
Peer-reviewed literature shall be used at the core. (20+ articles defined already by original author)
Thesis Research Question:
How can companies enhance customer retention using Blockchain?
Methodology:
Analysis of existing literature and synthesis of framework, with some logic/elements of K. Peffers Design Science Research methodology.
Expected Outcome of the Thesis:
Decision-making framework for small-medium sized company on introducing blockchain to improve customer retention (focus on loyalty programs). Apart
from framework small descriiption/application for demonstration purposes.
Approximate size 40 pages: 1.5 line spacing. Margins 2 cm each side.