Customer Relationship Marketing

Order Description Assessment #1: Case Study Task Description Read the case study on pp.40-41 of the Egan text: 'What the Willy Wonka of BskyB knows about customers'. In no more than 1000 words, not including references, answer Questions 1 and 3 at the end of the case study. Total word about 1400 words ( include answer Questions, but not including references.) Skills • This is an individual assessment (no groups). • Case studies students recognise, diagnose and define problems. • Case studies are common methods of problem-based learning. • Case studies make learning relevant to real-world situations. Instructions • Present your case study answers in a Word document format. • Please use size 12 font with 1.5 line spacing in a Word document (no PDF). Referencing Style APA • Case study answers need to cover in total at least five (5) scholarly journal articles or academic text books, excluding the course text and references pointing to a Website, on the topic. ?