Current events analysis
pick a module of content to base your current event analysis upon . This topic must clearly address
two out of these three course competencies (Problem Solving; Global Orientation; Legal and Ethical
Issues) and be a current topic that is supported by at least three secondary sources that were
published since August 1, 2014 in addition to your textbook. The final analysis should clearly
address these items.
1. What is your topic?
2. What interested you most about the topic from a marketing perspective?
3. What secondary sources were used to complete your analysis?
4. In what way(s) does this topic relate to your assigned module marketing?
5. How does this marketing topic link to at least two out of these three course competencies
(Problem Solving; Global Orientation; Legal and Ethical Issues)?
The report will be at least 2, but no more than 3 double-spaced, typed pages excluding the title
and reference pages. Include all headings (each of the five points listed above serve as your
headings) in the structure of your written analysis. A formal 5-7 minute presentation (5-7 slides
can capture your written analysis quite well) is required and should be printed and submitted with
the written analysis. Both items must be typed and printed. Submission will be on the assigned
presentation date.
The text book is ( the principles of marketing v.2.0 )by Tanner.