Cultural factors play a large part in the daily operations of the firm in differing communities. Understanding these cultural factors can be a key part in the firm’s acceptance and success. Visit suggested sites and articles in this Module. Feel free to explore the online library or internet for additional sites. Look at the three presented models: Hofstede model, GLOBE, and Cultural Intelligence.

Select Canada and compare and contrast cultural dimensions in all the models. Create a DNA of the selected country. Do the same exercise for the US. Now, compare and contrast the two countries’ similarities and differences.