Order Description

1. Provide a critical assessment of the strategic intent of Guna Fibers.
2.
Assess the impact and relevance of environmental and competitive drivers on the company..
3. ????Assess the relevance of the organizations existing culture, assets and competencies for sustainable market relevance.
4.Challenge the status quo as a basis for proposing change in strategic direction over the next three years so that shareholder value ambitions may be met. Explain the resource implications arising from your proposals.

4.1 010: The Assignment
Description of Assessment Requirements
In your assigned role as a strategy consultant to Guna Fibres (see attached case study) as your new client
you are required to complete the following tasks:
Task 1
Provide a critical assessment of the strategic intent of Guna Fibres (10 marks)
Task 2
Assess the impact and relevance of environmental and competitive drivers on the company. (20 marks)
Task 3
7
Assess the relevance of the organisations existing culture, assets and competencies for sustainable market
relevance. (20 marks)
Task4
Challenge the status quo as a basis for proposing change in strategic direction over the next three years so
that shareholder value ambitions may be met. Explain the resource implications arising from your
proposals. (40 marks)
Marking Criteria Mark Link to
Learning
Outcome
1. Question 1
Discussion of strategic intent grounded in key concepts
10
2. Question 2
Analysis of external environment using models.
Application of 5 forces, radar plot and industry
life cycle
20
3. Question 3
Application and discussion of models:
VRIN, strategic capabilities, SWOT, BCG
20
4. Question 4
Critical examination of strategic choice models
to discuss strategic options (Porter’s generic, Blue Ocean, Bowman’s clock
Ansoff’s matrix, and other models that the student thinks fit). Evaluation
of options.
40
5. Presentation
10