Case study and materials attached
Once we have gained a more detailed understanding of a company’s circular business model (Part A), it is also important to think critically about the effect of the business model. There might be drawbacks, trade-offs, or other ways in which the positive effects of circularity could be undermined.
In Part B (corresponding to Week 3) you should reflect on which assessment methods could be used to measure a business model's environmental performance and on whether Caterpillar’s circular business model is likely to bring about environmental benefits. This consists of two tasks:
1) Your first task is to identify an assessment method introduced in Week 3 that could be used to measure environmental performance and to briefly explain what it can measure.