critical assessment

Order Description 1. Provide a critical assessment of the strategic intent of Guna Fibers. 2. Assess the impact and relevance of environmental and competitive drivers on the company.. 3. ????Assess the relevance of the organizations existing culture, assets and competencies for sustainable market relevance. 4.Challenge the status quo as a basis for proposing change in strategic direction over the next three years so that shareholder value ambitions may be met. Explain the resource implications arising from your proposals. 4.1 010: The Assignment Description of Assessment Requirements In your assigned role as a strategy consultant to Guna Fibres (see attached case study) as your new client you are required to complete the following tasks: Task 1 Provide a critical assessment of the strategic intent of Guna Fibres (10 marks) Task 2 Assess the impact and relevance of environmental and competitive drivers on the company. (20 marks) Task 3 7 Assess the relevance of the organisations existing culture, assets and competencies for sustainable market relevance. (20 marks) Task4 Challenge the status quo as a basis for proposing change in strategic direction over the next three years so that shareholder value ambitions may be met. Explain the resource implications arising from your proposals. (40 marks) Marking Criteria Mark Link to Learning Outcome 1. Question 1 Discussion of strategic intent grounded in key concepts 10 2. Question 2 Analysis of external environment using models. Application of 5 forces, radar plot and industry life cycle 20 3. Question 3 Application and discussion of models: VRIN, strategic capabilities, SWOT, BCG 20 4. Question 4 Critical examination of strategic choice models to discuss strategic options (Porter's generic, Blue Ocean, Bowman's clock Ansoff's matrix, and other models that the student thinks fit). Evaluation of options. 40 5. Presentation 10