So there is a small case given on the Sony crisis. This case took place when social media and new media was not as available as today.

Make a crisis plan on how to handle the crisis with new media like social media.

Some clarification for terms in the assignment:
Key messages: Key messages are the main points you want your target audience to hear and remember. They create meaning and headline the issues you want to discuss. They allow you to control communications, enhance relationships with your target audiences and are an important feature of a PR campaign.

Content Strategy: Content strategy refers to the planning, development, and management of content—written or in other media.

Channel: Such as facebook, instagram