CREATIVE PRODUCTION: Designing a Social Marketing Campaign (social anxiety)

CREATIVE PRODUCTION: Designing a Social Marketing Campaign (social anxiety) elaborate one specific area which is; PLACE o Describe and justify the place strategy o Where and when will the target audience perform the desired behaviour? o What groups or individuals in the distribution channel are able to encourage and support your efforts? Webster, C., Carter, L., D’Alessandro, S. and Gray, D. (2013) Social Marketing: Good Intentions. Preliminary Edition, TUP.