READ “Virtue and Talents: Values First” in Management as a Liberal Art: A Selection of Readings, pages 41-51.Preview the document
Charles Koch in your reading states that “maintaining and enhancing the most beneficial culture at Koch requires every employee—including the CEO—to internalize and practice Marketing Based Management (MBM) ‘Guiding Principles.’”
What are the “guiding principles” of MBM? How can these principles be used to promote and market to the public a company based on these principles? Based on what you know about Peter Drucker and Management as a Liberal Art (MLA), how do Koch’s “guiding principles” align with Drucker’s vision of MLA?