The Scenario
You have been asked to design a website and blog for an NGO (e.g., an environmental, advocacy, health-watch, community group, or other non-profit organization) to help them promote their work on a particular issue. The goal of this web site is to inform people about the issue and to attract new supporters.
People visiting the site should get a balanced, well informed understanding of the issue, in addition to some information about the organization, its mission, and the actions it is taking. Since the NGO hopes to attract new members (and thus more funding!) with their on-line presence, you need to make the web site attractive to your potential members. It should be informative and easy to browse, allowing the user quick access to the information and features he or she needs, and providing links to related web sites.
Important Note: do not try to cram a lot of information about your topic onto your site. Rather concentrate on creating a nice design with basic information and links to web sites where related and more detailed information can be found. Your focus should be on layout and design, rather than packing in a ton of content!