Create an advertising campaign for a new spa concept hotel in Asia

Individual Project Structure
• Research Part
? Research on Advertising (Development etc)
? Only academic sources (minimum other 4 academic sources)
? Critical analysis (i.e. academic debate, opportunities and limitations, etc.)
? APA classification for references.
• Advertising Campaign
? Location of the spa hotel (Choose a city in Asia)
? Name “ “
? Logo “ “
? Concept “ “
? Target Market “
? Advertising page (A4 format)
? Strategy and tactic of the launch campaign (including media plan*)
? Evaluation of the campaign
(Budgeting should be included but only on the costs of the different media used in the media plan)
*In the media plan (attachment), you need to include:
? Specific media (i.e. Traveller)
? Period (January-February, March…)
? Frequency (1-2-3 pages)
? Format (1 page, half page, banner, skyscraper, pop up, etc.)
(A table of content should be included in the beginning of the paper)