What is a value chain? Which activities do you think are typically included in the value chain of a clothing manufacturer such as Zara or Gap? Your answer should be between 75 and 90 words in length.

Provide one reason why Zara decided to vertically integrate its manufacturing and design activities. Your answer should be between 75 and 90 words in length.

Provide one reason why Gap decided to outsource its manufacturing activities. Your answer should be between 75 and 90 words in length.

Do you think Gap should try to emulate Zara and pursue vertical integration? Justify your answer. Your answer should be between 90 and 120 words in length