Corporate Entrepreneurship and Innovation Management

Corporate Entrepreneurship and Innovation Management Select a company you believe to be an example of a corporate entrepreneurship success story or failure.  Using the Innovation Audit of Tidd & Bessant (2011), conduct an evaluation of the corporate entrepreneurship performance of this company over the last 5 years (approx 2000 words). Within this section you should: Give an overview of the innovative performance of the firm over the last 5 years. - If the firm is multi national or multi divisional, justify a focus upon one country and / or division. - Explain the CE strategy of the firm and how this has responded historically to threats and opportunities. - Explain what sources of innovation the firm has used. - Explain the processes the firm has used to scan for innovative ideas, select the most appropriate ideas and provide resources to develop and implement those ideas. - Explain the organizational structure and culture and how it has supported or inhibited CE. - Explain how the firm has demonstrated learning regarding innovation performance. - Present an innovation audit for that 5 year period. Building upon your innovation audit, design a corporate entrepreneurship change programme for this company (approx 1000 words). This should: - Consider current opportunities and threats and recommend how the firm should address these within your country and / or division of focus. - Be written for a senior manager from that firm to act upon. - Build upon relevant sources of evidence such as the result of your innovation audit, approaches used by comparator firms and research from empirical journal articles. -------------------------------------------------------------------------------------- The total word limit for the coursework is 3000 words. You may exceed the word limit by 10% without penalty. Reports that gain higher marks will: Convince the reader to act. Provide evidence of reading around the topic and show a good understanding of the key concepts Include relevant theory and evidence and reference sources accurately. Critically discuss different viewpoints with arguments carefully developed and clearly expounded Show originality of thought