Consumer Behaviour

  Write an individual-based critical literature review on any topic within the consumer behaviour field of study. For instance, your topic could revolve around Consumer Involvement, Symbolic Consumption, Consumer Acculturation, Ethical Consumption, Reference Groups, and Conspicuous Consumption or any other topic within the Consumer Behaviour field of study. The focus/objective of the literature review should be specific clearly stated at the early part of the paper. While your submission can benefit from relevant views in some textbooks, it is expected that this paper will be written with a minimum of 7 journal articles as part of the literature materials to strengthen the case in the review.