Consumer behavior

Details of Part 1: Advertisement Analysis Report (20 Marks)

1.Choose any advertisement of your choice. Analyse the add from any one of the perspectives
a)Perception
b)Motivation
c)Attitude
d)Learning

2.Report Writing: Your report should contain the following headings
a)Introduction
b)Major theme of advertisement
c)How it is related to the concept (Example if you have taken perception then how can you relate to perception, Which theories are applicable, which framework etc)
d)What is the importance and drawback of such kind of advertisement?
e)Concluding remarks
f)References.