Consumer based brand equity in retail banks

Order Description PLEASE DEVELOP ONLY THE FOLLOWING 1/ HOW TECHNOLOGY, CONVENIENCE, FUNCTIONAL VALUES (interest rates, rewards for example) AND EMOTIONAL MOTIVES TRIGGERS PERCEIVED BANKS’ SERVICE QUALITY EXCELLENCE BY CONSUMERS? 2/ HOW TECHNOLOGY, CONVENIENCE, FUNCTIONAL VALUES AND EMOTIONAL MOTIVES HAVE A DIRECT AFFECT ON BANKS’ SERVICE QUALITY EXCELLENCE PERCEIVED BY CONSUMERS? 3/ HOW BANKS’ SERVICE QUALITY PERFORMANCE HAVE A DIRECT AFFECT ON SATISFACTION AND TRUST AND THEREFORE POSITIVELY AFFECT CONSUMERS’ LOYALTY AND GENERATE CONSUMER BASED BRAND EQUITY? 4/ HOW BANKS’ SERVICE QUALITY PERFORMANCE TRIGGERS SATISFACTION AND TRUST AND THEREFORE POSITIVELY AFFECT CONSUMERS’ LOYALTY AND GENERATE CONSUMER BASED BRAND EQUITY? 5/ HOW BANKS’ SERVICE QUALITY PERFORMANCE TRIGGERS SWITCHING INTENTIONS AND THUS RESULTS IN HAVE A DIRECT AFFECT ON CONSUMERS’ LOYALTY AND THUS AFFECT BANKS CONSUMER BASED BRAND EQUITY? 6/ HOW BANKS’ POOR SERVICE QUALITY PERFORMANCE TRIGGERS SWITCHING INTENTIONS AND THUS RESULTS IN HAVE A DIRECT AFFECT ON LOYALTY AND CONSUMER BASED BRAND EQUITY? 7/ DEVELOP THE RELATIONSHIP BETWEEN EACH OF THE FOLLOWING VARIABLES BASED ON PREVIOUS RESERCH (PLEASE USE NUMEROUS REFERENCES AND NOT JUST ONE IN HERE) -Service quality positively affect the use of e-banking services -Service quality positively affects consumers’ satisfaction -Emotional associations positively affects Service quality -Consumers’ level of trust is positively affected by service quality -Functional values perceptions positively affects consumers’ value of service excellence -Functional values have a positively affects satisfaction -Convenience positively affects consumers adopting e-banking services -Convenience positively affects Service quality -Adopting e-banking services positively affects consumers’ level of trust -E-banking service quality positively affects loyalty -The use of e-banking services positively affects satisfaction -Satisfaction positively affects trust -Emotional associations decreases consumers’ switching intentions -Switching intentions are related to functional values -Switching intentions are related to trust 8/ Discuss the following -e-banking service quality and its implication on consumers’ satisfaction and loyalty -building successful bank-consumer relationship -Relationship between branding and consumers’ attitudes towards banking service quality performance -why bank branches matter in digital age? -can retail bank client develop a relationship online ? -how to built satisfaction, trust and loyalty in retail banks? -discuss customer relationship management in retail banks -what banks need to implement to focus on consumers’ retention ? -how banks’ can be consumer intimate Service quality assessment in the retail banking sector trust and its underlying dimensions in the retail banking sector -how customer satisfaction has turned out to be a core challenge to retail banks?