The consulting project is a valuable assignment that will provide in-depth analysis of an industry to apply what you have learned. You will be able to see how different strategy tools can be applied to evaluate an industry and companies within that industry. Working on the consulting project will help you meet
LO1: Understand the relationship between strategy and organizational performance,
LO2: Understand and apply an important strategy concept (such as strategy process, internal and external environment, competitive and corporate strategy, corporate governance and controls),
LO3: Critically discuss current business events and
LO4: Effectively communicate in public