Conduct a marketing analysis of Haigh’s Chocolates

Order Description 2500-3000 words, maximum 3300 words • Times New Roman 12 point font, double line spacing • Harvard referencing- 15-20 references expectedAim: Conduct a marketing analysis of Haigh’s Chocolates http://www.haighschocolates.com.au/ •Go to the website • Describe the marketing background of the company • key information about the industry • What type of a company • Their business • Sustainable practices- environment, society, resources use, etc (10%) • Sustainable practices- Discuss at least 5 things that company does to contribute to sustainability • Analyse the main products, services, suppliers and customers of the company (10%) - What is their product - Product portfolio - Services they supply - Who are their suppliers - Who are their customers Describe the following marketing strategies used by the company • pricing (10%) • What’s their pricing strategy • promotion (10%) • What type of promotions do they use- Think about Promotion MIX- Not just Advertising •distribution (10%) • How do they distribute their product/ selling points/ logistics Compare the marketing mix to its competitors (10%) • What is their competition?...(types of competitors: Direct/indirect) • What is their marketing mix • Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects (20%) • References- use in-text references where you use theory or referring to other literature • Appendix: Include a Swot analysis and positioning chart (10%) • SWOT analysis—Internal and external env. • Positioning chart- Where your company among competitors Presentation (10%) • Executive summary • Content • Introduction • Marketing background of the company • Marketing Mix • Competitor analysis • Recommendations • Conclusions • References Harvard style (that use in research and prefer number of page that you take from) • Appendix PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT :)