Concept Board; Elements and Principles of our Environment DSN5220

Concept Board; Elements and Principles of our Environment DSN5220 Professor : Anne - Marie Hamel Assignment 5 – Concept Board ( worth 15% of your final grade ) The goal of the final assignment is to help you refine the visual presentation of boards that include multiple materials and images . In addition , this assignment will test your ability to utilize appropriate descriptive language to define your decorating direction for a given space and client . Y ou will need a 10”X15” black foam core board. CONCE PT STATEMENT BOARD D evelop a memorable concept statement that captures the essence of a living room space for the client given to you in class. Remember: This concept statement should be 4 - 7 sentences in length. When approved by the client, the concept statement serves as a valuable tool to remind the decorator of goals during the decorating process. In other words, the statement directs how the decor is going to look. Glue to the back of the board: T he concept statement Information label: student, course, assignment and instructor R eference s for any or all image s used Develop a concept board that is professional and creative in composition. Emphasis should be placed on the craftsmanship of the board. Pay attention to details and use only techniques and methods that render excellent results. Use: Visuals to convey your concept should be included on the front of the board. These visuals are often in the form of images, and materials that offer a general id ea of this unique space you are envisioning. Remember: They are not specific products selected for the project at this point. They are presented to client to help them conceptualize the direction you would like to take to solve their decorating problem. Front of Board Labelling: Add a title key with this information: Concept Board, identification of the space as well as the client’s name. It is very important to think about using different font sizes to establish hierarchy of information. BE CREATIVE & HAVE FUN! Submission: This assignment is due at the beginning of class on week 14 . Please see your Course Section Information document for the due date. Late assignments will be subject to 50% off . Elements and Principles of our Environment DSN5220 Professor : Anne - Marie Hamel Rubric for Assignment 5 – Concept Board (worth 15% of your final grade) Criteria Beginning Developing Accomplished Exemplary Labeling .25 Information is missing to identify the student, type of project and/or client it is prepared for. .5 Student, project and client information is provided but much of it is in a cut and paste format. .75 All related student, instructor, course , assignment and client information is provided. I nformation presented is neat and professional . 1 All related student, instructor, course , assignment and client information is provided. Information is attractive: professionally presented, appropriately sized and positioned as well as visually tie to other elements utilized on the board. Concept State ment .5 The concept statement is either too short or too long . Content may be too specific or contradicting at times. Multiple errors in spelling and grammar distract reader’s attention from the message . 1 The concept statement is either short or long and incorporates both general ideas about the space and specific final products for designated areas of the space. There are o ne or two minor spelling and grammar errors that do not interfere with reader’s overall understanding . 2 The co ncept statement is 4 - 7 sentences long and provides a general idea of this unique space you are envisioning. Use of key words offered by client is utilized. Text is error free and understandable after a single reading . 3 The co ncept statement is 4 - 7 sentences long and captures the essence of the space to be decorate d It is written in a descriptive way that does not need to reuse all the key words offered by the client. Text is error free and understandable after a single reading . Board Composition 2 A sample board with final images and products envision ed for the space is provided. Board is unbalanced and poorly organized. Limited items of interest are used. 3 An interesting concept board is presented . Items are either well organized or balanced. A good var iety of items are used to create the overall feeling of the space. 4 An interesting and creative concept board that is well organized and balanced is prepared. A great variety of items are used to create the overall feeling of the space. 5 The concept bo ard is professional and creative. The design elements have been manipulated to work harmoniously together. Both the positive and negative space plays an active role in the composition. The items used visually reflect the concept statement. Board Craftsmanship 2 Many areas such as gluing, pasting and cutting need significant improvement. 3 Some areas such as gluing, pasting, and cutting need further improvement for a clean presentation. 4 All areas of gluing, pasting and cutting are clean and wel l done. 5 Attention to detail is noted. All gluing, cutting and pasting techniques used are appropriate and enhance the overall visual presentation of the board. Appealing to the end user Name Client: ____________ .25 Revision of the concept statement and board is needed. .5 Either the concept statement or the board would need to be revisited. .75 The concept statement and the board are an appropriate response to the key words provided by the client. 1 The concept statement and the board both excite the client. A desire to take action is created. 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