Competitor Analysis

1.1     Competitor Analysis
Our project: Maribynong Aquatic Centrel
VU Aquatic and Gym    Ascot Vale Leisure Centre    East Keilor Leisure Centre
Market Share
Major Customers    Student, staff & community
What do their customers think of them    Very good gym    Beautifull gym    Excellent
Pricing Policy    $223.5/3 month    $247.5/3 month    $247.5/3 month
Financial Strength
Product / Service Range    Gym and Aquatic    Gym and Aquatic    Gym and Aquatic
Product / Service Quality
Customer Loyalty
Brand Recognition
Length of Time in Business
Alliances
Premises / Location    Footscray Park (VU)
Research & Development
Plant and Technology
Manufacturer, Wholesale, Service, Retail
Advertising
Customer Service
Positioning
Number of Employees
Distribution Methods
Patents
Sales Tactics
Growth
Competitor Impact on this project
Project Impact on competitor
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