Competitive Strategy and Innovation
Order Description
a) Identify, critically appraise and select strategies for organisations operating within domestic
and international contexts.?b) Critically evaluate strategies linked to responding to external
environments (fit strategies) and contrast them to strategies linked to core competencies (stretch
strategies).
c) Recognise, consider and address macro-economic trends in a changing world and their impact on
business whilst evaluating competitive, organisational and ethical values.
Subject Specific Skills
d) Be able to apply the concepts of strategic planning to current organisations and conduct an
environmental and competitor analysis of a given organisation or industry, including within an
international or global marketplace.?e) Develop appropriate policies and strategies within a
changing environment for a variety of organisations, to meet stakeholder interests.
Key Skills
f) Develop and demonstrate key communication and time management skills.?h) Demonstrate critical
thinking and creativity: engage the creative processes in self and others; organise thoughts,